It’s a new year and that means you have a brand new marketing budget full of expectations of grand ROI. Your current marketing strategies, successful or not, are likely due for some updates. These fresh, budget-friendly marketing strategies may just be your ticket to really make an impact in 2018.
Use Coffee As An Ice Breaker
It doesn’t have to be coffee, it could be anything that encourages you to sit down and meet with a potential customer, but here’s an example. Send a $5.00 gift card from some of our great local coffee shops to your top prospects in exchange for a 15-minute meeting. The email or snail mail can be positioned as “let’s grab coffee”. This simple marketing tactic is a great way to break the ice and can result in some productive, fruitful conversations.
Market Within Your Own Business
Look around you, chances are you see people that are in your corner and are willing to go the extra mile to capture your audience or snag a potential lead. Reward them for it! Don’t pay for more marketing outside your own walls, instead, try marketing bonuses to your own people for their creativity or hard work. This tactic works for individuals that go above and beyond their normal duties. Rewards for the extra effort greatly improve morale and bring about more sales.
Publish Your Own Content & Research
Show you’re an expert in your business by conducting a simple 10 questions survey. You can use the results to create an organized infographic, writing a blog post, or share them via social media. While conducting the research you’re showing members of the community that you’re actively trying to improve your business and give them what the want. Of course, what you receive in return is some great information on potential leads in the form of phone numbers and email addresses.
Develop A Solid Referral Program
The thing about referrals is that they really work. Think about it, when you’re looking for a local dog groomer, for example, you usually start asking your friends or searching the web for testimonials, right? Start by asking current customers what they would like to see for rewards and see if it makes sense for your business. Asking referrers to provide a testimonial for your site, social media, or Google search is a great idea. The more positive attention you create, the more traction you’ll see.
Small Budget Advertising
Advertising on the internet can be complex, but you can start small. Facebook ads are great way to capture the local market by making use of their targeting features. Using re-targeting platforms keep your brand top of mind by bringing back past visitors of your website. Programmatic ad buying integrates behavioral targeting to serve ads to people based on their internet engagement. All three of these tactics can be less expensive and show higher conversion rates than placing a commercial on TV.
Marketing your business in 2018 doesn’t have to be complicated, draining, or expensive. Use these tactics to spread the word about how great your product or service is. Of course, you can always reach out to Dot Zero Multimedia for assistance, we’ll bring the coffee.