Are you feeling like all your marketing efforts aren’t gaining the traction you were expecting? Do you struggle with planning social media posts that resonate with your audience? Have you hit a wall with creative marketing ideas?
DON’T WORRY!! Every marketing or social media manager goes through this process. Not every post is going to go viral, you’ll start finding that planning social posts IS really hard, and creative ideas just don’t just get dropped on your doorstep. The key to marketing or social media planning is to have a plan, keep your message consistent, and engage with your audience.
Dot Zero Multimedia has some ideas on how to keep you afloat during this time. In the following article, we’ll give you some creative marketing and social media ideas for your business.
Weekly Hashtag Themes
To build your social media following you have to be an active participant in the community. This means posting regularly and joining in on fun weekly social media hashtags (#) that already have a loyal audience. Here are some examples of weekly hashtags you can use for your business:
- Monday: #MotivationMonday, #MondayOutfit, or #MancrushMonday (#MCM)
- Tuesday: #TravelTuesday, #TransformationTuesday, or #TechTuesday
- Wednesday: #WellnessWednesday, #WineWednesday, or #WomancrushWednesday (#WCW)
- Thursday: #ThankfulThursday, #ThirstyThursday, or #ThrowbackThursday (#TBT)
- Friday: #FeatureFriday, #FitnessFriday, or #TGIF
- Saturday: #SaturdaySale, #SaturdayNight, or #SaturdayShoutOut (#SS)
- Sunday: #SpotlightSunday, #WeekendVibes, or #SundayFunday
Use Your Surroundings
Use a little imagination and think about how you can use your natural surroundings for some potential marketing magic. Some of these ideas might require you to ask for permission and to think outside the box. Using your surroundings is highly memorable and the next time anyone who saw your message when you used your surroundings will most likely remember your business and give you a call.
Photo contests are great for a number for many reasons. They’re relatively easy to enter (anyone with Instagram and a few spare seconds can submit) and they also provide sponsors with a great form of user-generated content that can be reused and implemented elsewhere.
The most traditional of contests, sweepstakes/giveaways are a tried and true classic. They are quick and simple to enter – plus it’s easy to ask for email subscriptions as part of the submission form. Having email addresses on file is crucial for continued conversations and to promote any offerings or sales/promotions in the future.
We know readers love visual content, and infographics are a prime example of beloved, linkable visual assets. While the idea of creating a top-notch infographic may sound daunting, it doesn’t have to be hard. You don’t need fancy software – in fact, you can make a decent infographic using Powerpoint. There are plenty of infographic guides templates out there to get you started.
Tops 10 List
People go nuts over top 10 lists, top 10 tools, top 10 blogs, you name it. This blog post, for example, is a top 8 list. The key is to provide useful information that a reader can take away from your article, video, or image. Make your copy engaging and purposeful so the reader knows that there is valuable information contained within the article.
Sometimes great content marketing ideas also serve as fantastic forms of social proof. Here’s an example…your business is hosting a costume party. You take photos of your guests and post them to a Facebook album. The photos are absolutely hysterical and prove that your event was a big hit and people want to take part in the action. What happens next? People start commenting, sharing, and even posting their own photos, which adds to your collection of content. Use this FOMO (Fear Of Missing Out) psychology to your advantage when creating and writing your content.
The above ideas will hopefully get your creative juices flowing with some ideas to connect with your audience. Remember not every post, article, image, or video is going to go viral. The point is you’re engaging with your audience and providing creative ways to start a conversation with them.
If you need any advice or help with creating this type of content please feel free to shoot us an email at firstname.lastname@example.org or call us at 970-401-3044.
Thanks For Reading.