Performing A Digital Audit

digital audit featured image

A digital marketing audit is a thorough inspection of the tactics and results of your company’s digital marketing efforts. This includes your website, social media accounts, pay-per-click ads, etc. The goal of a digital marketing audit is to determine which elements of your marketing strategy are or aren’t successful in […]

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Marketing Your Business In Small Mountain Towns

small town market

For us, living and working in a small mountain town is a dream come true. We love the feeling of community, the slow pace, the fresh air, and the sense that your neighbor is willing to do whatever it takes to help you get the job done. That being said, […]

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Tech Savvy Skills For Small Business Owners

tech savvy business owner

The days of a small business owner effectively managing operations with a phone and a Rolodex are gone. To successfully launch and grow a new business means you need to have a range of tech skills that help you sell, market, communicate, analyze, share, plan and organize your business. Before […]

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Dotsero Woman Celebrates Halloween Tradition

halloween cupcakes

It’s no secret that Brooke Buscemi loves Halloween. With youthful anticipation of Halloween night, she decorates her house as if it was a haunted mansion, watches horror films that she has seen at least a dozen times, and dresses the part with Halloween themed shirts, pants, earrings, headbands, and you […]

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Facebook Ad Metrics That Actually Matter

facebook metrics that matter

Getting your Facebook/Instagram ads up and running is exciting. Personally, we love seeing the results and all the important data to help drive our advertising decisions. Knowing how to read this data is key because even though your video ad may be getting millions of views for pennies on the […]

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Repurposing Digital Content

repurposing digital media content

Repurposing digital content sounds pretty easy, right? Take existing content, rewrite it a bit, add in some up-to-date stats and facts, and give it a new visual. Except that’s not what it means to repurpose content. Repurposing content is more than just a quick facelift. It’s all-over cosmetic surgery. When […]

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The Customer Avatar & Why It’s Important

farmers market customer avatar

The Customer Avatar is a detailed profile of who your business is selling to. From time to time you get so focused on what you’re selling that you forget to think about who you’re selling it to. Knowing and applying your Customer Avatar profile will keep you focused on providing […]

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What Does A Social Media Manager Do?

social media management dot zero multimedia

Social Media Management has gained significant importance in the current business landscape. It’s no longer acceptable for small businesses to forego activity on social media. Traffic on social media is so big that if you’re not using it to your advantage you could be missing out on opportunities. When offering […]

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