Gypsum Woman Celebrates Halloween Tradition

It’s no secret that Brooke Buscemi loves Halloween. With youthful anticipation of Halloween night, she decorates her house as if it was a haunted mansion, watches horror films that she has seen at least a dozen times, and dresses the part with Halloween-themed shirts, pants, […]

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advertising sales work week

My Work Week As An Advertising Sales Rep

What Does An Advertising Sales Rep Do? An Advertising Sales Rep is responsible for presenting, organizing, maintaining, and following through with their clients’ advertising/marketing needs. In other words, an Advertising Sales Rep helps businesses grow by attracting new/existing customers. Although the definition is pretty straightforward […]

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digital audit featured image

Performing A Digital Audit

A digital marketing audit is a thorough inspection of the tactics and results of your company’s digital marketing efforts. This includes your website, social media accounts, pay-per-click ads, etc. The goal of a digital marketing audit is to determine which elements of your marketing strategy […]

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tech savvy business owner

Tech Savvy Skills For Small Business Owners

The days of a small business owner effectively managing operations with a phone and a Rolodex are gone. To successfully launch and grow a new business means you need to have a range of tech skills that help you sell, market, communicate, analyze, share, plan […]

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facebook metrics that matter

Facebook Ad Metrics That Actually Matter

Getting your Facebook/Instagram ads up and running is exciting. Personally, we love seeing the results and all the important data to help drive our advertising decisions. Knowing how to read this data is key because even though your video ad may be getting millions of […]

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repurposing digital media content

Repurposing Digital Content

Repurposing digital content sounds pretty easy, right? Take existing content, rewrite it a bit, add in some up-to-date stats and facts, and give it a new visual. Except that’s not what it means to repurpose content. Repurposing content is more than just a quick facelift. […]

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farmers market customer avatar

The Customer Avatar & Why It’s Important

The Customer Avatar is a detailed profile of who your business is selling to. From time to time you get so focused on what you’re selling that you forget to think about who you’re selling it to. Knowing and applying your Customer Avatar profile will […]

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