halloween cupcakes

Dotsero Woman Celebrates Halloween Tradition

It’s no secret that Brooke Buscemi loves Halloween. With youthful anticipation of Halloween night, she decorates her house as if it was a haunted mansion, watches horror films that she has seen at least a […]

facebook metrics that matter

Facebook Ad Metrics That Actually Matter

Getting your Facebook/Instagram ads up and running is exciting. Personally, we love seeing the results and all the important data to help drive our advertising decisions. Knowing how to read this data is key because […]

repurposing digital media content

Repurposing Digital Content

Repurposing digital content sounds pretty easy, right? Take existing content, rewrite it a bit, add in some up-to-date stats and facts, and give it a new visual. Except that’s not what it means to repurpose […]

paul gallagher a perfect walk

Paul M Gallagher – Featured Author Spotlight

Paul M. Gallagher wrote A Perfect Walk to encourage youth and adults to open up about their mental and emotional battles to someone trustworthy, to confide their anguish caused by childhood accidents, injuries, illnesses, etc. […]

farmers market customer avatar

The Customer Avatar & Why It’s Important

The Customer Avatar is a detailed profile of who your business is selling to. From time to time you get so focused on what you’re selling that you forget to think about who you’re selling […]