Blog Articles related to Digital Advertising from Dot Zero Multimedia.
Shooting stunning photos with your cell phone is easier than you think if you follow a couple of rules. The other day I was out shooting with my professional Canon camera and decided to conduct and experiment. I wanted to see if their was a […]
Every once in awhile we watch a movie and take away something that we can incorporate into our personal or professional lives. Now we’re not claiming to be professional movie critics or anything, but we really enjoyed the movie Chef and thought there were some […]
Blogging is an inexpensive way for small businesses to drive traffic to their site, build brand awareness, provide relevant and useful content, enhance inbound marketing efforts and attract more perspective customers. According to a recent inbound marketing report, nearly 80% of companies use blogging as […]
The restaurant menu is a list of items that a restaurant offers. We’ve all seen one, pretty basic, right? MAYBE NOT!! Menu design is quite complex and takes into consideration such things as how the reader’s eyes move, how the brain reacts to text, how […]
Listing your business with Google is one of the best ways to market your business online. When you consider that Google accounts for almost 80% of all desktop search traffic it becomes clear why you might want to have a Google listing that’s fully updated […]
Have you ever been browsing your favorite website and all the sudden an ad with content from a previously visited site appears? How did they do that? How do they know that you’ve shown interest in that product/service? How can this placement of targeted ads […]
In today’s marketing environment, social media management goes far beyond just posting random images and stories on Facebook & Instagram. It’s critical to ensure that your brand’s social media activity coordinates with other time-sensitive marketing efforts such as email campaigns, product launches, events, and website […]
Are you feeling like all your marketing efforts aren’t gaining the traction you were expecting? Do you struggle with planning social media posts that resonate with your audience? Have you hit a wall with creative marketing ideas? DON’T WORRY!! Every marketing or social media manager […]
If you’re an owner or admin on a Facebook business page you’ve probably been notified that a particular post is performing well and Facebook is prompting you to “boost” that post. This happens because Facebook’s algorithms see it as content that page admins have boosted […]
Are you looking to start advertising your brand on Facebook? A crucial step is installing the Facebook Pixel to your website. Don’t know where to start? You’re not alone. In this article, we’ll show you how to generate the Facebook pixel and install it on […]
It’s a new year and that means you have a brand new marketing budget full of expectations of grand ROI. Your current marketing strategies, successful or not, are likely due for some updates. These fresh, budget-friendly marketing strategies may just be your ticket to really […]