Have you ever been browsing your favorite website and all the sudden an ad with content from a previously visited site appears? How did they do that? How do they know that you’ve shown interest in that product/service? How can this placement of targeted ads be beneficial? Enter the world of digital retargeting. Retargeting is […]
In today’s marketing environment, social media management goes far beyond just posting random images and stories on Facebook & Instagram. It’s critical to ensure that your brand’s social media activity coordinates with other time-sensitive marketing efforts such as email campaigns, product launches, events, and website developments. A social media calendar prepares different teams across your […]
Are you feeling like all your marketing efforts aren’t gaining the traction you were expecting? Do you struggle with planning social media posts that resonate with your audience? Have you hit a wall with creative marketing ideas? DON’T WORRY!! Every marketing or social media manager goes through this process. Not every post is going to […]
If you’re an owner or admin on a Facebook business page you’ve probably been notified that a particular post is performing well and Facebook is prompting you to “boost” that post. This happens because Facebook’s algorithms see it as content that page admins have boosted in the past or because it’s performing at a high […]
Are you looking to start advertising your brand on Facebook? A crucial step is installing the Facebook Pixel to your website. Don’t know where to start? You’re not alone. In this article, we’ll show you how to generate the Facebook pixel and install it on your WordPress site. What Is The Facebook Pixel? Have you […]
We use them in our daily text conversations without much thought. LOL, LMAO, SMH, and the occasional FML. Text acronyms have become so common that we often forget where most of them originated. My first experience and I’m assuming many of you as well, was with AOL Instant Messenger. Let’s bring it back a […]