Tech Savvy Skills For Small Business Owners
The days of a small business owner effectively managing operations with a phone and a Rolodex are gone. To successfully launch and grow a new business means you need to have a range of tech […]
Category: Digital Advertising
Blog Articles related to Digital Advertising from Dot Zero Multimedia.
5 Tips For Starting A Business After The Pandemic
With record numbers of people left unemployed and many more laid-off because of the pandemic, the future of work is uncertain. Still, the crisis has seen a new trend: Many Americans are either starting or […]
Facebook Ad Metrics That Actually Matter
Getting your Facebook/Instagram ads up and running is exciting. Personally, we love seeing the results and all the important data to help drive our advertising decisions. Knowing how to read this data is key because […]
Repurposing Digital Content
Repurposing digital content sounds pretty easy, right? Take existing content, rewrite it a bit, add in some up-to-date stats and facts, and give it a new visual. Except that’s not what it means to repurpose […]
The Customer Avatar & Why It’s Important
The Customer Avatar is a detailed profile of who your business is selling to. From time to time you get so focused on what you’re selling that you forget to think about who you’re selling […]