Blog Articles related to Digital Advertising from Dot Zero Multimedia.
Creating a powerful and memorable brand will take time, effort, and consistency. However, the benefits of creating a strong and effective brand will be realized much sooner—and much easier—than you think. Your brand is your company’s voice and personality in the minds of your customers. When your brand is strong […]
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Technology plays an increasingly growing role in business management. As a business owner, you hardly have time to focus on the many different tech-related tasks that are fundamental to your daily operations. Some of these tech jobs require years of experience or specialized training. For that reason, you should outsource […]
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For us, living and working in a small mountain town is a dream come true. We love the feeling of community, the slow pace, the fresh air, and the sense that your neighbor is willing to do whatever it takes to help you get the job done. That being said, […]
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The days of a small business owner effectively managing operations with a phone and a Rolodex are gone. To successfully launch and grow a new business means you need to have a range of tech skills that help you sell, market, communicate, analyze, share, plan and organize your business. Before […]
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With record numbers of people left unemployed and many more laid-off because of the pandemic, the future of work is uncertain. Still, the crisis has seen a new trend: Many Americans are either starting or operating new businesses. So, if you’ve been considering starting a successful venture after the pandemic […]
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Getting your Facebook/Instagram ads up and running is exciting. Personally, we love seeing the results and all the important data to help drive our advertising decisions. Knowing how to read this data is key because even though your video ad may be getting millions of views for pennies on the […]
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Repurposing digital content sounds pretty easy, right? Take existing content, rewrite it a bit, add in some up-to-date stats and facts, and give it a new visual. Except that’s not what it means to repurpose content. Repurposing content is more than just a quick facelift. It’s all-over cosmetic surgery. When […]
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The Customer Avatar is a detailed profile of who your business is selling to. From time to time you get so focused on what you’re selling that you forget to think about who you’re selling it to. Knowing and applying your Customer Avatar profile will keep you focused on providing […]
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