digital advertisingdigital marketingtech tip

Installing The Facebook Pixel Into Your WordPress Site

Are you looking to start advertising your brand on Facebook?  A crucial step is installing the Facebook Pixel to your website.  Don’t know where to start? You’re not alone.  In this article, we’ll show you how to generate the Facebook pixel and install it on your WordPress site.

What Is The Facebook Pixel?

Have you noticed that after you visit a website, you start seeing their ads on Facebook?  This is called retargeting.  These websites are using a Facebook Pixel to target you for their advertising campaigns based on your internet browsing history.  The pixel does not add anything visible on your website.  It simply sends a browser cookie to your visitors.  This allows Facebook to retarget users visiting your website on Facebook.

Why Use The Facebook Pixel?

Retargeting using the Facebook Pixel allows you to narrow your audience and get better results with less spending.  You can show your ads to people who are already interested in your website.  These people are much more likely to respond to your boosted post or advertisement on Facebook.

ROI Graphic

Creating The Facebook Pixel

First, you need to login to your Facebook account and visit Ads Manager.  Next, click on Tools > Pixels to create your Facebook Pixel.

When you click on the create pixel button, it will show you a popup.  Simply enter a name for your pixel which can be a name of your business or product, and then press the Create Pixel button to continue.

Facebook Pixel

You will see a success message with the unique ID of your pixel.  If someone else manages the technical things on your website, then you can email them the pixel code.  Otherwise, click on “Install Pixel Now” button to install it yourself.

Facebook will now show you the Pixel code that you need to install on your WordPress site.  Simply copy the pixel code and we’ll move on to installing on your site.

Installing The Facebook Pixel On WordPress

You need to add the Facebook Pixel code just before the </head> in your WordPress theme.  The easiest way to do this is by using the Insert Headers And Footers plugin.  After installing and activating the plugin, you need to go to Settings > Insert Headers And Footers tab.

You can paste your Facebook Pixel code in the header section and click on the save button to store your changes.  That’s all, you have successfully installed the Facebook Pixel on your WordPress website.

Now you’ll be able to gain valuable insights into your web traffic and start running advertising campaigns targeting a specific audience.  More tech tips regarding using the Facebook Pixel are coming in the near future so make sure to stop back for more.

Thanks For Reading.

DZM

Leave a Reply

Your email address will not be published.