Block Party Eagle Case Study

Project Background

Block Party Eagel is a kick-off to the Summer featuring live bands, local food vendors, and craft beverages. The client is seeking a vendor to handle their Google Ads and Retargeting Display Ads for the upcoming Eagle Block Party on June 2-4, 2022.

How Dot Zero Multimedia Can Help?

Dot Zero Multimedia has over 10 years of working with many different brands to enhance their online visibility through digital marketing. This experience allows us to quickly and accurately update your online presence and create a workflow that can be used to build towards the future. Below is a proposed Digital Marketing program that allows us to accomplish your goals.

Goals & Objectives

  • Increase visibility on Google search. Execute and manage Google Adwords campaigns. Permission is to be given to all applicable team members.
  • Execute and manage AdRoll Retargeting campaign and list all applicable people as managers of the campaign.
  • Optimize budget, keywords, and targeting tactics when applicable.
  • Provide detailed reporting on the success of the Google Adwords and Retargeting campaigns.

Google Adwords

A Google Adwords campaign will ensure that Eagle Block Party will get listed when a user is searching out related keywords and phrases.

  • Keywords: music festival, live music, outdoor festival, bonfire block party, block party, bluegrass music, eagle colorado, summer in eagle colorado, summer party,
  • Success Metrics: Success will be determined by the campaign PPC (cost/click), CPM (cost/imression), and CTR (click-thru rate).

Retargeting & Contextual Display

Retargeting is the display of online ads to users who have already visited the website. Contextual display is the delivery of online advertising to a target demographic that shows interest in one or more criteria.

  • Success Metrics: Success will be determined by the campaign PPC (cost/click), CPM (cost per 1,000 impressions), and CTR (click-thru rate).


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