Performing A Digital Audit

digital audit featured image

A digital marketing audit is a thorough inspection of the tactics and results of your company’s digital marketing efforts. This includes your website, social media accounts, pay-per-click ads, etc. The goal of a digital marketing audit is to determine which elements of your marketing strategy are or aren’t successful in […]

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Maximize Your Branding Effectiveness And Create A Memorable Brand

creating memorable brand

Creating a powerful and memorable brand will take time, effort, and consistency. However, the benefits of creating a strong and effective brand will be realized much sooner—and much easier—than you think. Your brand is your company’s voice and personality in the minds of your customers. When your brand is strong […]

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Tech Savvy Skills For Small Business Owners

tech savvy business owner

The days of a small business owner effectively managing operations with a phone and a Rolodex are gone. To successfully launch and grow a new business means you need to have a range of tech skills that help you sell, market, communicate, analyze, share, plan and organize your business. Before […]

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5 Tips For Starting A Business After The Pandemic

starting business post pandemic

With record numbers of people left unemployed and many more laid-off because of the pandemic, the future of work is uncertain. Still, the crisis has seen a new trend: Many Americans are either starting or operating new businesses. So, if you’ve been considering starting a successful venture after the pandemic […]

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Facebook Ad Metrics That Actually Matter

facebook metrics that matter

Getting your Facebook/Instagram ads up and running is exciting. Personally, we love seeing the results and all the important data to help drive our advertising decisions. Knowing how to read this data is key because even though your video ad may be getting millions of views for pennies on the […]

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Repurposing Digital Content

repurposing digital media content

Repurposing digital content sounds pretty easy, right? Take existing content, rewrite it a bit, add in some up-to-date stats and facts, and give it a new visual. Except that’s not what it means to repurpose content. Repurposing content is more than just a quick facelift. It’s all-over cosmetic surgery. When […]

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What Does A Social Media Manager Do?

social media management dot zero multimedia

Social Media Management has gained significant importance in the current business landscape. It’s no longer acceptable for small businesses to forego activity on social media. Traffic on social media is so big that if you’re not using it to your advantage you could be missing out on opportunities. When offering […]

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Capturing Professional Images With Your Phone

photography with cell phone

Shooting stunning photos with your cell phone is easier than you think if you follow a couple of rules. The other day I was out shooting with my professional Canon camera and decided to conduct and experiment. I wanted to see if their was a huge difference between this camera […]

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